An in-store experience that expressed the unique blend of physical and digital that UNMADE represents. When a customer’s order was placed, they experienced a piece of retail theatre, where they would see their garment being made right in front of them.

The store represented UNMADE’s focus on collaboration and diversity, enabling a breadth of design and designers within a unified framework without compromising the overall aesthetics of the UNMADE brand.

The vision for the store was to control sight lines, build intrigue and create an excpetional and clear customer experience which showed off the UNMADE product and process.