Chindogu
Unuseless Eating Objects
We were approached to research, design and build a number of Japanese Chindogu style products for YO! Sushi.
Chindogu are humorous, playful, ‘useless’ objects, that come from the observation of human behaviour, social interactions and thoughtless acts. Chindogu was the brainchild of Japanese inventor Kenji Kawakami in the nineties.
The challenge was to design and build 4 – 5 Chindogu products to accompany a new Chindogu Menu for YO! Sushi. To be activated over one week in 3 restaurants.
The products: YO! Wasabi Stick, YO! Noodle Cooler, YO! Noodle Splash Guard and YO! Napkin Hat.
Date:
2018
Client:
YO! Sushi
Selection of Press:
Independent
Evening Standard
Engadget
Londonist
Chronicle Live
Influencers
Role:
Design and Build
Project Partner:
W Communications
Strange Thoughts